"I'm" fad among Chinese MSN users
The promotion ad at Windows Live Messenger's official site.
It seems that almost all your friends' names on MSN have added a little green "i'm" symbol overnight. If you ask what is going on, someone will tell you it's a charity initiative and send you an intro link.
一夜之間，幾乎所有的MSN好友都在昵稱前加了個'I'm'綠色小圖標。如果你問他為什麼，他會告訴你這是一個慈善行動，然後再發給你一個有關活動介紹的鏈接。
Though this charity program has not yet officially launched for Chinese users, this little green symbol has proven popular among Chinese Windows Live Messenger users.
雖然這個慈善計劃還沒有在中國正式啟動，但事實證明，這個綠色的小圖標在中國的MSN用戶中已頗受歡迎。
Windows Live Messenger's official blog announced on March 1 that Microsoft was launching an "i'm" program in United States. Every time someone starts a conversation using i'm, Microsoft shares a portion of the program's advertising revenue with nine organizations dedicated to social causes. With every instant message a user sends, it helps address issues one feels most passionate about, including poverty, child protection, disease and environmental degradation.
3月1日，Windows Live Messenger在其官方博客上宣布微軟將在美國啟動一項名為'I'm'的計劃。只要MSN用戶使用帶有I'm的昵稱開始聊天，參加此項活動的九個社會公益組織就能獲得捐款，而微軟則可獲得此活動的部分廣告收益。MSN用戶每發一條即時消息，就能幫助你最關注的那個公益事業，其中包括貧困、保護兒童、疾病和環境惡化等。
One only has to add certain code next to one's name for the organization one would like to support. "*red'u" is for the American Red Cross, "*bqca" is for Boys & Girls Clubs of America and "*unicef" stands for the American branch of UNICEF.
用戶只需在MSN昵稱前添加一串所支持組織的代碼，就可實現這一願望。如：*red'u代表美國紅十字會；*bqca代表美國兒童群益會；*unicef代表美國地區聯合國兒童基金會。
After a Chinese blogger named "hung" introduced this program on his blog on March 2, "i'm" has invaded the Internet in China with no actual promotional campaign from Microsoft.
有個昵稱為hung的網友於3月2日在其博客上介紹了這一計劃，微軟還未在中國正式推廣這一活動，『I'm』就在互聯網上『遍地開花』了。
Beijing-based Youth Weekend reported that famous IT blogger Keso regarded this program's rapid spread as a successful virus marketing case. He thinks that the success of the "i'm" program is because it's spread by users without being a bother to others. This answers why "i'm" has spread so rapidly across the Internet like a virus with almost no promotion.
據《北京青年周刊》報道，IT領域著名博友Keso認為此活動的迅速傳播是一起成功的病毒營銷案例。他認為微軟i'm公益活動的成功主要在於用戶不會被騷擾。這就解答了為什麼沒有任何推廣，i'm就像病毒一樣迅速的蔓延開來。
However, Feng Jinhu from the press center for Microsoft China told Youth Weekend that the "i'm" project is only eligible for Messenger users in United States. Instant messages sent by Chinese users would not count.
然而，微軟中國區公關部的馮金虎在接受北京青年周刊的采訪時說，目前這項公益計劃僅適用於美國的MSN用戶，中國用戶的I'm即時消息起不到作用。
This has not affected Chinese Messenger users' passion for the little green symbol. These users hope their instant messages will actually become donations to charitable organizations someday.
但這並沒有影響中國MSN用戶的'I'm'熱情。MSN的用戶們衷心希望，他們所發的即時消息將來有一天能真正為這些慈善組織添一份力。
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